Review of Loreal Ever Pure Shampoo

I don't often do product reviews but I feel compelled to share this.  I am normally a buyer of whatever brand of shampoo and conditioner I have a coupon for.  I'm not a very high maintenance woman and, quite frankly, I think that most shampoos and conditioners are pretty well the same.


I went out on a limb and purchased Loreal Ever Pure Shampoo.  It boasts preserving your color longer and my theory was that if my color lasted longer with this shampoo, I'd avoid having to color as often (yes, I color...I have pop-up gray hairs and I'm not quite ready to be gray yet).  In essence, I attempted to experiment as to whether or not spending a little extra money on shampoo would save me money in the long run. 


At around $6-7/bottle, this was no cheap shampoo.  I can normally purchase Herbal Essence or Garnier Nutrisse with a coupon for $2-$2.50/bottle and the bottles are bigger (or seem that way, maybe).  I purchased the bottle that seemed the best for my hair type and color, said a little prayer for spending so much on shampoo and took it home.


My experiment was based on a 8 week period.  I didn't change my hair care habits in terms of how often I shampoo (every other day since my hair is exceptionally dry except at the scalp).  I didn't change my habits of time of day I shower, how much sun my hair is exposed to, or exercise habits so as to keep the experiment as fair as possible to outside elements.  I didn't use other brands of products and I had colored my hair right before starting these products.


At the end of 8 weeks, I can honestly say this: it's not worth the money, in my opinion.  My hair color didn't last any longer or look any more vibrant.  If anything, my hair was MORE frizzy and I didn't feel like the conditioner coated my hair well and protected it.  On top of that, it smelled like Comet bathtub cleaner.  Not a perk for someone who is obsessed with being smooth and smelling nice.


My advice?  Purchase the cheaper shampoo and do natural hair masks with avocado (or whatever natural mask works for you) in between.